After helping Abbott Vascular align on a new brand positioning, my team was asked to create a launch campaign for the new brand. Based on an insight about the hyper competitive nature of the interventional cardiologist, and with the support of data, I led the development of this campaign that promised them tools that would elevate their performance.
We used the Abbott branding of the ‘A’ to best advantage with a multi-media campaign (journal ads, video, convention booth, outdoor signage) that let doctors know that, when life is on the line, if they aren’t using Abbott products, they’re not bringing their “A” game.
Recognition: RxClub Gold
We used the Abbott branding of the ‘A’ to best advantage with a multi-media campaign (journal ads, video, convention booth, outdoor signage) that let doctors know that, when life is on the line, if they aren’t using Abbott products, they’re not bringing their “A” game.
Recognition: RxClub Gold
Booth Promo Video #1
Booth Promo Video #2
Convention Booth Signage
Campaign Teaser Video
Print Ad
20' Convention Booth Overhead Banner