I was asked to help evolve brand voice and content to reflect agency’s expanding capabilities and sophistication. I wrote their new site and introduced a tagline for the brand, "Hard Working Ideas."
My goal was to maintain the no-frills, no-nonsense attitude that led to the creation of the agency, but elevate the discussion to define the Blue Collar brand by it's expertise as much as its attitude. View live site here.
My goal was to maintain the no-frills, no-nonsense attitude that led to the creation of the agency, but elevate the discussion to define the Blue Collar brand by it's expertise as much as its attitude. View live site here.