Was asked to help Gorge.net, a local internet provider, differentiate from big, national competition by appealing to the hyper-loyal community around The Columbia River Gorge that prefers to support local businesses whenever possible.
I led development of this strategy and campaign. My idea was to identify and profile in a fun way local businesses who are also customers of Gorge.net. By highlighting these businesses, the campaign rewards them for their loyalty, reinforces the important service that Gorge.net provides, and affirms the "locals-first" spirit of "The Gorge."
