Our goal was to leave a lasting impression with physicians that when it comes to vision, every letter (as measured on an eye chart) counts. The product, LUCENTIS, was shown to give patients who were going blind from macular degeneration back more of their vision—up to 15 letters more—than any other product.
We executed a beautifully, and vividly, rendered multi-media campaign featuring mini-stories (dozens in all), all told with 15 letters.
Recognition: MANNY "Best Professional Campaign" 2009
Recognition: MANNY "Best Professional Campaign" 2009
Campaign Launch Teaser Video