Creative Leader. Strategist. Enthusiast. Expert in brand voice, content, and campaign development.

Leading efforts to create a new brand identity and website for the Archer Group, the largest independent digital marketing agency in the Philadelphia region.

Brand spot for Columbia River Knives and Tools (CRKT).

A short motion graphics piece I conceived and directed to help position and announce a new service offering from a financial service client.

Brand Voice Guide for a local icon in fast casual dining.

Helping a bad-ass brand speak confidently and consistently

Shaping the content and experience strategy for a website redesign for FMC Tower, dubbed Philadelphia's "First Vertical Neighborhood."

Leading the evolution of brand identity and strategy for Blue Collar Interactive.

Brand consultation for launch of premium craft vodka brand.

Tapping into an unusual customer insight to drive meaningful differentiation.

A tongue-in-cheek take on Santa and the traditional agency holiday card.

A unique Holiday Card, and interactive experience, for customers of Extensis, makers of font management software.

Craft a voice and personality that Tactical Distributors customers can relate to, with an authenticity they demand.

Award-winning, multi-media campaign aimed at raising awareness for Musicians on Call and their mission.

Multi-media campaign (including print, web, social, outdoors) for GoHealth Urgent Care Centers.

Paving the way for the successful launch of a novel anti-depressant

I led this award-winning, multi-media (journal ads, video, convention booth, outdoor signage) corporate campaign for Abbott Vascular from strategy, to concept, through execution.

I led the team that produced this award-winning, multi-media campaign designed to encourage doctors to think differently about vision loss, and the preciousness of sight.

Creating a new corporate identity for a radiation technology company.

Award-winning campaign to educate on the critical mission of the Starfish Project