I did all of the writing for this interactive Holiday Card by Blue Collar Interactive. Rather than sending clients and friends the same traditional holiday card and gift, they wanted to create a more personalized digital experience, with a quiz that would result in Santa selecting the perfect gift to send the recipient.
The hero of their concept would be an irreverent take on a Santa who was fed up with the commercialization of the holidays, and who just wanted to get it over with. The ask was to push the boundaries a little, knowing that fans of Blue Collar would expect nothing less.
Result screen #1, for those whose answers skewed towards "nice"
Result screen #2, for those whose answers were balanced between "naughty" and "nice"
Result screen #3, for those whose answers were decidedly naughty
Actual gift package received after taking the quiz. Complete with a note from Santa, and the fairly lame Grumpy Cat Mug that Santa deemed me worthy of.